Nope, I didn’t give birth to a third baby (nor am I pregnant for the record!), but I am happy to announce the third incarnation of this baby. My blog-baby. Who just keeps growing up on me.
And this time, as you can see, we’ve got a whole new branding look. I guess I got a little bored with the old brand, even though she was very kind to me through the years. My old logo was the beginning of where I’m at today. She saw me from that hobbyist-turned-freelancer stage where I worked on nights and weekends on top of the corporate day job, learning and absorbing and shooting anything I could. Through the growth spurts and learning curves. Through the busy spells and late nights and that discussion in late ’05 with my husband: “Do I take the leap and go full time?” (I did leap in ’06 and never looked back). The old brand saw me through my first child, my now 4-1/2 year old daughter Jordan and more late nights. Just when I had figured out the work/family balancing act, or so I thought, our sweet baby Alex, now 7 months, arrived and threw a monkey wrench (a good wrench I might add) into my balancing act. And there she was all the while –my trusty old brand — ushering me through all that as well. (Oh, and more late nights.)
So here we are getting into a new groove again as a family, and me a business-owning Mom. Most days I feel like it’s falling into place again; the balance thing. Although if I’m being honest, some days don’t feel very balanced at all. It’s a new chapter in my life in many respects and I’ve been ready for a change; a new look, a new logo.
And here she is. Slightly refreshed. Maybe a little wiser. Green for my favorite color, for the way it makes me feel. To liven things up a little bit. And in addition to the new blog design and overhaul of backend functionality (for me), you will also see several new features to this blog. More categories, featured vendors, more resources and easier commenting functionality. We love to hear from you readers (and lurkers!) out there, so please do say hi, ask a question or leave a comment. Now it’s even easier for me to respond.
Want to know what else is in store?
** The all new website design is coming very soon. It turned out to be rather difficult to coordinate the synchronous launch of both web and bog, so I decided to allow myself to sleep at night by rolling it out in 2 stages. Blog first. All new website next. (Note: the ‘current’ website looks pretty darn good re-skinned in the new branding if I must say so myself.)
** We have an updated newsletter with some fun tips and promotions for current clients. Look for it soon!
**We will have new packaging (some of it earth-friendly ‘green’), an all new backend proofing system where weddings and portraits will be in one place and I think much easier for clients to use, all new marketing materials, new contests and so much more.
**And did I mention that I hired a fantastic new studio assistant? Kelly Gill (many industry peeps already know how awesome she is) is helping get things organized, processed and in place for our busy fall season ahead. I’m so excited to have her on my team!
**We also have several weddings and shoots on the books this fall that I am really looking forward to, in addition to some new fun contests, so please stay tuned. I can’t wait to keep sharing all the goodness with you!
{Because this post wouldn’t be complete without some personal pictures, here are some fairly recent ones of the kids.}
by jenjoaz
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