Raising Socially Conscious Kids Event
Wednesday, September 24, 2008

I am gearing up for a busy weekend! On Saturday morning, I am going to help take part in a unique charity event presented by The Steve Nash Foundation and Moonbeams (The Sleep Shop for Little Ones) about raising socially conscious kids -- all part of their The Sustainable Kids Series. I will have a small table there and also take some photographs of the event. I'm excited to be a part of this and hear Nobel Peace Prize-nominated Marc Kielburger because as a Mom, I often think of ways I can encourage my child to care about others and develop a socially conscious "give-back" spirit. I wanted to pass along the info to any who may also want to attend. It is a free event with food and prizes. If you come, please say hello! (RSVP to the number on the flyer below.)

After this event I will be kicking off wedding season by photographing Christy & Josh's big day at Firesky Resort in Scottsdale.





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Photojunction Remix Album Software
Wednesday, September 17, 2008

I have received some questions over time about what album software I use to create my albums. I use, and love, Photojunction. I moved to Photojunction nearly two years ago after spending a lot of time comparing other products out there and have been so happy since. It is a pretty easy program to learn, and with their latest release of PJ Remix, the whole process has become simpler and more user-friendly. What I like about is the functionality of the drag-n-drop interface, but it also still gives you a ton of fine-tuning control. 




Additionally, I love that it exports the final designed layouts to Photoshop, either as layered PSD files, so I can customize even further if need be (if I want to add a background or color that I did not add in PJ itself), or as final high resolution JPEG's, so that they are ready to share with the client or upload to the manufacturer.

Photojunction also allows you to download the page setup specs for most of the major album manufacturer, allowing you to start designing almost immediately for any album company you choose. But one of the best features of Remix is that it automatically stores every template you create, so all of your album pages are in there. If you know you want to use 5 images on a spread, you can filter your templates by inputing the number "5" and it will pull up every template that has 5 openings ("wells") and you can choose from those (or create a new one from freehand.) Quick and easy.



If you need some "design inspiration" many of the album manufacturers also offer pre-made templates and some photographers also sell their templates. I get much of my inspiration from magazine layouts -- or occasionally certain catalogues -- as they tend to flow in a clean design style.

If you are shopping around for album designing software, give PJ Remix a try. You can download a free 30 day trial here. Also, check out their tutorial section. They offer lots of quick videos on how to use and maximize the program. Happy album designing!

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Second Shooter Needed
Thursday, September 04, 2008

I am looking for a qualified second shooter for October 18, 2008 for a wedding in Scottsdale/Paradise Valley. Person ideally must have experience with shooting weddings and MUST have an online portfolio they can share with me, as well as their own gear (camera, cards, etc). References are a big plus too! Hint hint.

Interested photographers can email me at jen [at] jenniferphotography dot com. More details will be shared with qualified applicants. Thank you!

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Do I smell a 3D on the way??!!
Saturday, August 09, 2008

So I almost went and bought another Canon 5D today and then thought, "You know, I better see if I can find any more out about those pesky 6D/7D/3D (oh, what will it be named) rumors circulating. I mean, it has been 3 years since the 5D release and Canon is well overdue for an upgrade." And sure enough, after digging through multiple sites, I think I found some decent sources here and here indicating the 5D replacement might be out later this month or next month in time for the Photokina show. I don't know that I would lay all my savings on that bet, or even if these specs are 100% accurate, but I know they will want it to compete with the latest Nikon D3 and am hoping it might be right around the corner. Canon: I really want this before my big wedding at the end of month in San Diego, hint hint.

Anyone else hearing any buzz?

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I have followed Dan Brouillette's photography off and on for a few years now. I don't know how I first stumbled on him back when, likely something associated with senior photography, but his work has lulled me back from time to time and I'm pulled in when I browse through every single shot on his website. He shoots high-school seniors like no-ones business and his work just moves me and captures something unique. That, and he has a deep command of lighting, and off camera lighting specifically. There are many great photographers out there, and there are many very popular photographers whose work is good, but doesn't necessarily move me, or contain that subjective spark that just speaks to me like his does. But that's the inherent beauty of photography; it truly is in the eye of the beholder, and where we find connection points in photographs will vary with every person.

In catching up on his blog, I saw this this piece he posted about a month ago. I think I have yet to read something that articulates the process of becoming a photographer, evolving as a photographer, and more importantly, finding and defining your own style, as well as this. I felt a connection to this post as its mirrored my own thoughts and feeling about photography, especially lately, but in a million years, I couldn't ever articulate it as well. So for all of those looking for advice on starting out, or needing a dose of inspiration when you feel less-than-passionate in certain times, read this.

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Wedding Day Timeline Tips
Wednesday, July 09, 2008



As a wedding photographer, we serve as the primary recorder of the days events, big and small. However, we typically fill another role as well (especially if there is not a wedding planner), and that is the timeline provider. You not only hire us to capture your day, but also to ensure there is enough light to accomplish all of those beautiful pictures you envision before the sun sets.

If you have not hired a wedding planner, it typically becomes our job to provide guidance on when hair and makeup should be done, and how long you will need for family and bridal party pictures, and when the best time of the day is to do the bride and groom photos. Actually most consultants will still coordinate with the photographer in terms of light and how they handle these different aspects of the day, but sans wedding coordinator, we often (by natural default) help keep things on track for much of the wedding day. Typically this is a natural part of the job if it's simply keeping things moving from the photography and lighting standpoints. However, occasionally it can take us away from recording key moments if the job evolves into bigger tasks. For example, if we need to locate the venue's onsite coordinator, or certain family members, we may miss key moments that could have made for a poignant photograph. The primary reason you hire us is to make sure don't miss those key moments that can arise at any time.

So when planning your wedding timeline, I have complied 10 tips I think are important to consider. Experience has shown that the more organized the day ahead of time, the more smoothy it runs in general. And most of these tips especially apply if you cannot fulfill #1 suggestion. If you can fulfill #1, they will take care of most of these for you::

1. Hire a wedding planner/consultant. I promise they will make your wedding planning and actual day less stressful. I know weddings are not supposed to be stressful, and that the real reason you are there is the celebrate and honor your love for one another. But anyone who has actually been through the planning process, knows that the details (and costs) have a way of snowballing, feelings get hurt, and often, family relationships can get strained due to different expectations and desires. It is sad, but true.

If you simply cannot afford a wedding planner, one will be appointed to you. Oops, wrong line.

Actually, consider asking one of your very organized and efficient friends to help keep things on track and serve as your go-to person for the day for any issues that may arise. (She really should not be a member of your bridal party, as they have other things to help you with.) If you have that super-well-organized-and-efficient-friend-who-plans-everything (and we all have one of those) who agrees to help you, buy her something very very nice and include her in all your pre-wedding bridal party festivities, because it's a big job, and she simply will not get to enjoy your wedding nearly as much as she would otherwise.

Keep in mind that most professional wedding consultants will work with different budgets and often tailor services accordingly. Options will range from full service wedding coordination where they handle everything, to simply day-of coordination where they manage the day for you, and I have found that those brides who had a professional on board, even if only on W-Day, were significantly less stressed on the big day and in the week ahead. (See #8 for on-site venue coordinators.)

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If you don't have a coordinator helping you, here are some things to consider when planning out your day, including when to start your ceremony, preparations, and more::

2. Pad your time. Understand that your wedding will not be 100% on schedule. I have yet to photograph a wedding that started exactly on time (okay, maybe 1, but she was a highly organized bride with a fantastic onsite coordinator), so it is important to pad your time. And this means taking into consideration any bridal party or family members who have a tendency to run late. If you have an always-latey in the group, pad their time significantly, and DO NOT TELL THEM!

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3. Know that hair and makeup takes longer than projected. It always does. Pad this time too. If you desire preparation coverage, this will vary from photographer to photographer as to when they show up as well as how much coverage the bride wants during this time. The majority of my couples do not want me there all day and find that arriving approximately 1 to 1-1/2 hours prior to putting on the gown is sufficient. But if you want your photographer to hang out with you (especially if there is a golf outing or something else) all day, let them know. Most photographers will tailor packages to suit your needs.

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4. Don't rush your picture time. Generally speaking, family formals can take anywhere from 15 minutes for small families, to up to an hour for very, very large families or lots of combinations. I have photographed 150 family members at one time, and that took awhile to get everyone in one place (aka, away from the bar). If you know your family runs late and tends to scatter, anticipate more time. I tell my couples it takes me about 3 minutes per regular size family grouping, on average.

Bridal party "portrait" time can run anywhere from 15-45 minutes depending on the size of your party, and bride and groom portrait (aka, fun, editorial, traditional, artistic, interactive pj) time can average 20-40 minutes. Some photographers request an hour with the bride and groom, and most will want to save those photos for the best light of the day (if possible), which is those final 30-60 minutes before sunset, or at least when the sun is lowest in the sky.

None of this takes into account driving from multiple locations if your ceremony and reception (and prep time) are in different locations.

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5. If you would like to enjoy your cocktail hour with your guests, consider moving your ceremony up 30-60 minutes so you can finish all those pictures in time. Because what often ends up getting cut is adequate bride and groom time if the couple is ready to go drink with friends.

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6. If you desire some family formals (and 95% of families do request these), work with your photographer to establish a set time and location for your family and bridal party to meet for photos. Stress that it's important that everyone be there on time so it can move efficiently. The quicker the process, the sooner everyone can go drink! Consider sharing this general info at the rehearsal dinner verbally, or inside a nice thank you card to your bridal party and family members.

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7. Consider seeing each other before the ceremony. This is especially helpful in the late fall and early spring months when the sun sets (in Arizona) much earlier. If you have an early November wedding (a very popular wedding month in AZ) and plan your ceremony for 4:00 PM, and it does not start until 4:10 PM because it will likely start a few minutes late, that leaves only 45-50 minutes following your average-20-minute-ceremony and license signing to get all of your photos done. If you have a small-to-medium wedding with a few groupings, this is doable, but if your ceremony lasts longer or guests wander off, light and time are now of the essence. This is the number one thing I think most couples need help with planning because they often don't know how little light they will have after the ceremony. I always ask this question before a couple even signs the contract, so that I know ahead of time what to expect and can help them modify, if necessary, before the invites go out.

I know many couples prefer to not see each other before, however there are major pros to it, aside from the light and time factor. Those couples that do it always are so thankful they did. Not only do they get some private moments together they would not have had otherwise, I have actually seen more grooms well up this way when they can hug and kiss and talk to their bride-to-be beforehand. The expressions are heartfelt and emotional this way and we are able to put on our long lenses to capture those moments for you. And honestly, it does not replace the image of you walking down the aisle. I think the power of the moment is in the fact that you are walking down the aisle to begin your new life together and he knows he is about to be a married man. Whether he has seen you before this moment or not, you are still a vision, and the moment is still powerful, which is part of what makes him well up anyway.

However if culture or tradition or choice prevents you from not seeing each other before, just take into account the light and timing issues and consider moving your ceremony up so you can accomplish all that you hope for photographically.

A great resource for the sunset times is here. It lists all the States with the sunset times for each day of each month. Google your state with the words "sunrise sunset" for an even better interface.

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8. If you are getting married at a resort or golf club (actually, almost any venue), you will also get an on site coordinator/catering manager/event coordinator. Prior to booking, ask how they handle the day of and perhaps even request some references of couples who were married there before you. Ask them how their experience was in this regard. I have worked with wonderful site coordinators who are hands-on and help run your ceremony and day, keep a pulse on things and anticipate what you might need. And I have worked at some venues where the onsite coordinator was completely MIA. Brides were very frustrated because no one could find so-and-so and everyone was left wondering where the party should gather prior to the ceremony. An onsite coordinator is different than a full service wedding planner/consultant. The latter will take care of EVERYTHING for you, on the day-of and before. Except maybe yell at your Mom or your Groom if they are late. But don't quote me on that.

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9. Try not to ask your photographer to find people who are missing, including said on-site coordinator. We are most happy to help where needed, but if we are looking for people, we are missing your moments. Ask another family member or friend to help locate those who wander off :)

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10. Don't underestimate the amount of time your wedding coverage will take! This is one I see a lot with couples who feel they only need 4 to 6 hours of time, but don't take into account all of the above factors, or how long things really do take, including travel time, late starts, late people, or sunset factors.

Occasionally I receive inquiries saying: "We only need the ceremony covered and then a few formals after," where the expectation is that this should take about 1 hour. Most documentary style photographers will not even consider this because they simply cannot capture what we know (from experience) what you really want out of your photos and 1-2 hours typically is not enough to accomplish all that. But it doesn't hurt to ask. All photographers are different and willing to take on different challenges. Just don't be upset with your photographer if you don't end up with any great candids or story telling shots if they were only hired for 1-2 hours and you wanted them to primarily focus on formals.

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And finally, this does not necessarily have a lot to do with the timeline, but I find it can affect the overall experience of your guests and family members. If you hire a photojournalist/contemporary artistic photographer for your wedding, let your family members know that we will be there much of the day capturing not only your moments, but the details, candids, prep time, and more. We may lay on the floor, hold the camera directly over your head, and crouch in weird positions finding different angles (which sometimes will garner a strange look or two from those over 50). I find this is mostly a generational issue, since this style of photography did not exist 20 years ago. There is a method to our madness, and you know what it is, so the more you can explain upfront that this is the style of your photographer, the more comfortable everyone will be on the big day.

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For additional resources on timeline planning, check out this blog by wedding & event planner Liene Stevens. She is the owner of Blue Orchid Designs and her blog is a great resource for brides, especially her "30 Days to Plan a Wedding" category.

Happy Planning!

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Workshop Update
Thursday, June 19, 2008

There is just one week left before our workshop next Saturday! There are a few spots left for this great opportunity, so be sure to hurry and register if you are thinking of coming. While we may do another one in the future, the price or content may be different, so this is a great opportunity for those starting out in photography, for those wanting to increase their skill set, or for those who just want to take better pictures in general.

One of the reasons Kim and I decided to hold a workshop is that we have both felt that seminars and workshops have been the single best source of eduction for us in our own careers. I have not taken photography classes in a school setting because I always felt I could learn as much, if not more, through the hands-on component and direct feedback of the workshop setting -- and in a much quicker fashion. I still attend workshops because I always walk away with something new, with renewed inspiration for my photography and personal goals, and I always learn at least one thing that I did not know before. All of which have been instrumental in building my business and honing my craft.

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Here are some of the topics we will be discussing next week:

*The best lenses for the least amount of money for digital SLR cameras (hint: it's not the one that came with the camera)

*How to turn off the flash and achieve professional looking results, even in low light (avoid the "blur" factor)

*The fundamentals of shooting manually (where the magic really happens!)

*Easy lighting tips and techniques to get the best results

*How to get the most out of your Point-and-Shoot (using ISO effectively, burst rate, and more - however we will only discuss point and shoot cameras if we have those attending with them - so far, everyone has a digital SLR)

*The fundamentals of composition (the rule of thirds, framing your subject effectively, reducing your background elements, and more)

*Adobe Photoshop and Lightroom Tutorials -how to manage your workflow and make your images pop

*And much more, including time for open-ended Q&A




If you have any questions, please be sure to send me an email. You can register directly by clicking here.

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Olivia's Walk
Thursday, May 15, 2008

I want to introduce you to Olivia.



Olivia is the almost-6 year old daughter of our friends Christine and Eric Hoffmann. I first met the Hoffmann's through mutual friends about 5 years ago, when Olivia was a perfectly healthy one-year-old little girl. A few months after her 2nd birthday, she was diagnosed with a very rare and terminal illness called Metachromatic Leukodystrophy (MLD). In less than one years time, this disorder caused Olivia to go from a healthy, smiling, bright-eyed toddler to a little girl who could no longer control any movement, talk, eat, see, or even smile.

MLD is caused by a genetic defect that prevents cells from producing an enzyme the body needs in order to break down a fatty substance called sulfatide. Lacking this enzyme, sulfatide builds up in the brain and spinal cord, destroying the white matter, called myelin, which surrounds and protects the nerves. Without the myelin insulation, the nerves gradually quit working. This “demyelination” causes all of the problems of MLD, which include loss of mental, motor, and organ functions, and eventual death. Children like Olivia, with the late-infantile form of MLD (there are also juvenile and adult forms), may live 5 years, but so far the disease is always fatal. (Source: http://www.caringbridge.org/az/olivia/). The doctors told Christine and Eric Olivia would likely not live past 5, but still is still fighting at 6.


Olivia and her two brothers, twins Carter and William

As Olivia celebrates her 6th birthday this Saturday, and her family celebrates every moment they have with her, the Hoffmann's and the foundation set up her name, are gearing up for the Second Annual Olivia's Walk.


The walk will raise funds for the MLD Foundation, a non-profit 501(c)(3) charity serving MLD affected families and researchers throughout the world, and bring more awareness to this rare and fatal illness.

When and Where:
Saturday, May 17th at Tempe Town Lake

Registration begins at 7:30 AM and the walk starts at 8:00 AM. 

It is a perfect place to bring the whole family to get some exercise, help a good cause, and meet beautiful Olivia and her family.

For full details on the event, and more information about Olivia, please visit her website: www.oliviaswalk.org


You can click here to watch a tribute video to Olivia, with clips from last years walk.



I visited them recently and we were able to take a few pictures. There are not enough words in my vocabulary to express to you what a remarkable mother and woman Christine is. Her devotion to her family is unwavering and she has handled this incredibly tough hand they have been dealt with an inordinate amount of grace and strength. I respect and admire her more than words can express.








If you are able to attend this Saturday, please register first on Olivia's site. Your donation includes a t-shirt and helps to support this important and personal cause.

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A Tale of Two Monitors
Tuesday, April 15, 2008

I used to be a PC girl.

Not a hard core, I-really-cared-either-way type of girl, but PC was just easy because I'd always had one since college -- and well, our house was wired and networked for them. Plus my husband has always been a big PC geek (I'm using that term metaphorically - you are not an actual geek honey), so I just never saw the need to make the switch, despite the fact that something like 90%+ of photographers were on Mac and made fun of us PC people.

Then last year Microsoft went and released Vista. I wasn't going to make the switch to their new operating system, but by the time October rolled around, I needed a new computer, so Vista is what I got. I pretty much hated it from the get-go. Ironically, my PC-loving-husband also hated it. Bugs galore. Programs would stop working and responding frequently. My Epson printer didn't work with Vista, only Windows XP on my older Dell. I could no longer find simple tasks and shortcuts because MS felt the need to move stuff to ubiquitous places that no longer made any sense. By the time I was two months in, I was doing hard shutdown/restarts daily and was cursing my computer hourly. I kept mumbling "I'm moving to Mac. This thing SUCKS!" My husband, who had always knocked Mac's for years, finally said, "Well move the Mac then! Just stop complaining!"

"But it's going to be expensive and painful to make the switch. I'm so embedded," I continued to complain. Ugghhh! I felt like I was stuck, but knew I needed a way out of Vista Hell. So I found myself driving to the Apple Store just to play and see if Mac was really that much different. I got an iPhone and fell in love. I would hover in the Apple section of Best Buy when I went in for other items, exploring the machines further. They sure looked purty! But definitely more costly than PC. I mean, I knew full well that Mac lovers LOVED their Macs, so would it really be that expensive to make the switch? What could make this computer so great? (I should note that during this time, my husband went and specially ordered a Dell laptop that still had Windows XP because Vista was hampering his ability to get work done as well. Go Microsoft!)

So in late December, I took
JT to lunch to pick his brain since he has always struck me as this Mac computer guru who basically started iPod slideshow proofing and just knew about this stuff. I asked him a bunch of questions, assessing if this would be a worthwhile investment for me... how long would I be down? Would Mac read my PC files? Vice versa? What software would I need to replace? What would be my real costs of switching? He was very helpful and allowed me to think through this big (to me) business move. But the one thing he said that was the clincher for me was this: "Everyone I know who has made the switch said they would never go back."


Two days later, I walked out of the Apple Store with a brand new iMac. I loved the pretty box and slim design. Wow, a whole computer inside this slim monitor! Cool. My husband even commented how easy it was to set up and how nice it looked. I broke it in slowly, getting my feet wet for a few weeks. My business production stayed on the PC for awhile since I knew I'd have to take both machines into the Apple store eventually to have my files converted. I picked up a book (Switching to the Mac: The Missing Manual) and read it before bed for a few nights. That turned out to be a lifesaver since there are differences between how the two machines operate, but all in all, less complicated than I feared. I was really digging my new Mac. Finally I moved it over to my desk next to my PC, and low and behold, I could actually SEE my PC from my Mac. All my files were accessible virtually through my Mac, but still sitting on all my hard drives on the PC. Very cool. Maybe I wouldn't need to move my files over after all. I even moved my Outlook Mail files over by myself through this easy $10 converter program, and then I really didn't need to take both machines into the Apple Genius Bar for them to do that for me. I plugged in my printer and it just worked. Just like that. Novel! This switch wasn't nearly as painful as I thought.

Four months later, I love my Mac. I have sold the Vista based PC desktop and laptop (sorry, suckas!) and have since also invested in the MacBook Pro. I still use my Windows XP PC for various programs (Quickbooks, Epson Print CDs, Cute FTP and more) and am using both machines pretty cohesively side by side. I can open any document on my Mac, but not the other way around. But that isn't too big of deal. They really work well together. So now I am Mac girl. And proud of it.

So now the second part of this blog post, hence the title. To date, my biggest issue is using two separate monitors and seeing how they render color differently. (And how all monitors render color for that matter.) For photographers, I think it's important to stress that your color correction is only as strong as your monitor calibration. A properly calibrated monitor is the foundation for getting natural skin tones and overall pleasing color. For example, this process today of fixing my blog posts (because the X's are showing up on PC and not Mac) has shown me how DIFFERENT my two monitors are rendering color. (They are not hooked into one another, each monitor sits with its respective machine, therefore I don't color correct on my PC quite as much, even though I calibrated it several months ago). My colors look great on my Mac - beautiful skin tones, pleasing shadow and light balance. But the images are showing much different on my PC - darker, more muted, more warm or orange-y. So I guess it's time to re-calibrate both monitors again to get them as close as possible. Does anyone know how I can get them to match perfectly? Is that even possible?

This experience has shown me that even if you have a perfectly calibrated monitor and good color correction, it's extremely likely that your clients and others out there viewing your work do not, so they are seeing different colors than you are. This is one of the downsides to this digital world we live in - getting color consistent across all areas. This year at WPPI, I heard many photographers stress in-studio proofing only (they do not post online at all) for this very reason. If they bring the clients into their studio, they can control the colors that the clients are seeing. How many clients have old CRT screens or poor color in their monitors? How are they really seeing your color correction? Do they care? I may start doing this in the future; we'll see. For now, my busy clients like seeing their images online, but I want to ensure they are seeing the most accurate color as possible.

Which brings me back to the iMac (in a roundabout way) as I'm now about to calibrate it again...minus this one issue of matching calibration exactly JT was right, now that I have made the switch, I wouldn't ever go back.

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One on One Training/Group Workshops
Tuesday, April 08, 2008

I have been receiving a lot of emails from aspiring photographers in the recent months and have decided to start offering one-on-one training and/or small, group workshops depending on the number of people interested.

Aspiring Wedding or Portrait Photographers: One on one training will include hands on experience with your camera, detailed Q&A sessions, the fundamentals of f-stop, composition, lighting and posing techniques. One on one training will also provide the opportunity to attend a portrait session or wedding with me, as well as tailored discussions on your branding, marketing and pricing strategies. It is highly recommended you have a digital SLR for this training.

Parents Looking to Take Better Pictures of Their Kids: I also receive a lot of questions from Moms & Dads who are looking to take better pictures of their children. Many have already purchased a digital SLR camera and want to learn how to use it more effectively and get those great shots where you turn off the flash, get more of the background blur, and how to use light effectively. These workshops are open to parents or hobbyists looking to take their photography to the next level. Digital SLR cameras recommended, but point and shoots okay as well.

If you are interested in either one-on-one training or a group workshop, please contact me for more info.

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Animal Images & Orphan Works
Thursday, April 03, 2008

My girlfriend Marie just sent me this link of amazing animal pictures. There are a handful of really beautiful images, but aside from some extraordinary moments captured and some truly great images, I found it disturbing that hardly any of these images has the photographer info copyrighted into it. I'm not sure how many of these were taken by professional photographers, but it's timely to note that with the Orphan Works Proposal, many of these photographers could lose their protected copyrights if they cannot be located.

What is the Orphan Works proposal and what is the potential impact? In a nutshell, "the Copyright Office has suggested legislation that, in its current form, could have a devastating impact on the professional photographers. Copyright Office proposal goes too far by making it impossible for a copyright owner who later discovers the use of an orphan work to recover even a reasonable royalty...and would strip thousands of photographers and other visual artists of their rights." (Source: PPA Media Release and PPA CEO David Trust -- link below)

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Twitterbug
Tuesday, April 01, 2008

So my friend Ryan Brannen just told me about this new website/blogging tool/chat site called Twitter. Are you familiar with it? I've only signed on a few hours ago and its kind of addictive! Check it out.

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A quick poll
Wednesday, February 27, 2008

Hello blog readers! I wanted to take a quick poll to see who is out there reading my blog. Will you vote below just to let me know a little more about you? I can't see any other info about you than how you vote. Thank you!

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Q&A: Getting Started
Saturday, January 12, 2008

Occasionally I receive emails from aspiring photographers with questions about how to get started as a professional photographer and asking what I did to begin (or what lighting techniques I use, or other various questions about gear, approach, etc). I have decided to start sharing some of these emails because I know there are others who have the same questions and it is easier to post the info here so others can have access to it too. And sometimes I can spend much too long searching for previous emails I have sent with similar info, so this way it is publicly archived for me as well :). I'm happy to share info as others have done the same for me along the way too...

The first Q comes from Tasha Jones in Indiana and it is probably the most common one I receive: Tips on Getting Started


From: Tasha Jones
Sent: Tuesday, January 08, 2008 1:21 PM
To: jen@jenniferphotography.com
Subject: Amazing Pictures

Hi Jennifer,

As a single mother of a highly energetic two year old son, I am always looking for ways to capture each spectacular moment. I was just browsing the internet at photographs today and stumbled upon your website. Your photographs are absolutely amazing!!! I have a passion for photography and would like to expand my passion into a career. Currently, I have a full time job that utilizes my college education in accounting, but it has become somewhat redundant. As a busy single mother, I find it hard to figure out what the first step needs to be to start exploring my passion further. If there is any way possible that you may be able to give me any insight as to how you got started or any pointers that you might have I would be highly appreciative. I would love nothing more than to quit my J-O-B and pursue my passion without jeopardizing my income. Again, your photographs are amazing; I have yet to find any quite like yours where I live in Indiana. Some of your wedding photographs left me speechless and a little teary-eyed.

Thank you for taking the time to read this email and I hope to hear from you soon. Have a wonderful day.

Thanks again,
Tasha Jones


A: Thank you Tasha! First, I can only imagine how busy you must be as a working, single Mom. My hat is off to you because it is the hardest job one can ever have, especially when it's just one person taking on both roles. You should feel blessed that you have found a passion -- and one such as this that can be a great opportunity to have fun, provide for a family, and still have freedom. One of the benefits of being a mom/photographer is that it does give you the flexibility to work when you can and still allow time with your child(ren). The downside is that you sometimes find yourself working through the night to make up the time you may lose during certain days. While I cannot imagine doing anything else, I do work longer hours now than I ever did in my previous life in corporate, agency or campaign/fundraising jobs. (Well, the last one is a close tie for the amount of hours.) But that being said, I absolutely love what I do, so it's not really "work" to me.

I understand and respect your need to not jeopardize your current income, and you can get to the point where you will eventually replace your income and potentially make more than you currently do. I think the road is different for everyone in getting up and running, but for me, the following things have helped me to become pretty successful so far. Here are 10 tips that I think are important:

1. Set clear goals. Write down what you want to accomplish and by what dates, and post them where you see them every day. Visualize yourself in the role you hope to achieve.

2. Teach yourself everything you can about photography. Check out books from the library, take a class at a community college if you are able, or join online forums where photographers share info. Open Source Photo is a free online forum, and a great place to start lurking, asking questions and learning from pros. Digital Wedding Forum is another great place to learn and grow. I would also say that attending workshops or seminars is probably one of the best places to learn and grow inspired.

3. Network with other photographers. One of my largest sources of new business (now) is through referrals from other photographers or other vendors within the industry. You'll also find that when you start out, you will eat, sleep and dream photography, so its fun to make new friends with whom you have a lot in common, and you may find that some of them become very good friends. You can find local groups by google searching that in your area, joining your local PPA chapter, or attending one of their meetings for free.

4. Invest in the best gear that you can afford at the time. I do not recommend running up a large credit card bill initially by buying a top of the line camera and lenses because that is hole that will be difficult to get out of, and it is not necessary when you first start. But I would say you do need a digital SLR camera with interchangeable lenses and manual settings. You won't fully learn the technical aspects of photography and how to manipulate light with an automatic point and shoot (plus, you will always miss "the moments"). The Canon Digital Rebel (I am a Canon girl, but there are almost-equally great Nikon starter kits) is a great starter camera and will allow you to get accustomed to shooting manually and controlling the light. However, it is more important to invest in good lenses first, rather than the camera body. An excellent lens for those starting out is the Canon 85 mm f/1.8 portrait lens or the 50 mm f/1.4. They both have a wide enough aperture to get that background blur (bokeh) and to allow you to shoot in low light conditions without flash and are both affordable as far as good lenses go. Ideally, you want your lenses to have an F-stop of 2.8 or smaller.

5. Practice, practice, practice. That means offering your time and services for free at first. Take pictures of your kids and your friends kids for free just to practice. If you like wedding photography, let other photographers know you are interested in assisting for free, and be ready to show your work (and work ethic). When you are practicing, turn off your flash. Flash can really distract from the quality and mood of the image. (That isn't to say there are not times when flash is necessary or that it cannot be used creatively off camera, but initially you want to turn it off and learn to manipulate the light by adjusting your manual settings.)

6. Show your work. In other words, put together a website. This is critical to you getting off the ground. There are plenty of companies out there who do beautiful template websites for photographers that are very affordable. Expect to spend between $400-$1000 for a template site and upwards to $3000 for a custom site. I highly recommend these template sites because everything within the site is still somewhat customizable to your look and feel and will showcase your work much more effectively than a quick, do it yourself site (unless you are very knowledgeable in HTML or flash.) Put you work up there and keep refining it as you get better and better.

7. On the topic of look and feel, it is also important to eventually establish a brand. Your brand is more than just your logo -- its an extension of you, and who you are, and the feeling people get when they see your brand. It ideally should reflect you and what you offer, but also affect those in your target market. Are you playful and fun, fresh and funky, elegant and savvy? What five words would you use to describe yourself? Branding and marketing is a large subject area and I think an important one in creating a successful, long-term business.

8. Tell people what you do. Once you feel that you are ready to start taking on clients, tell people you meet that you are a freelance photographer. Share the word that you are available for work! Get yourself some free business cards at www.vistaprint.com or very affordable and higher quality cards at places like www.overnightprints.com

9. Invest back into your business. This was easier for me to do when I first started because I still worked full time while I slowly built my business as a freelancer. I worked on the weekends or evenings after work and was able to take all the income I made from photography and invest it back into better gear, software, sample albums and marketing. If you are lucky enough to have a spouse or other investor front your new business venture, then you may be able to invest in these items up front, but Tasha for you and most others, you will need to move slowly to build your business and get yourself to the point where the photography income will replace your current J-O-B income. This is doable; it just takes a little longer. The upside is that you learn your mistakes along the way without unwisely "paying" so dearly for them.

10. Don't put all your eggs in the advertising basket. One of the biggest challenges for any new business is getting new clients. I am not saying you should not advertise, but realize that simply taking out a magazine or internet ad will not guarantee clients. What it does do for you however, if you advertise smartly, is get your name out to the vendors who may eventually refer new business to you. The name of the game has always been to network, network, network. But understand that effective networking can take years to build up and depends a great deal on your personality and how you come across to others. Above all, be yourself and be professional. Follow through. Don't pretend to be something or someone that you are not. People will see through that quickly. In the end, people refer who they know and like. Be likeable.


I have one more tip I feel is crucial: #11 -- READ BOOKS. Read business books, read psychology books, read books on getting organized, read fiction or biographies and obviously photography books. Just read. In the end, a successful photography business requires what any other successful business requires. Diligence, follow-through, motivation, people-skills, communication skills, talent, and the positive mindset that you will be successful. If you don't believe that you can do this, it's likely no one else with either. That, I feel, is the most critical component to being successful at anything.

***************************************************

These are most of the areas I focused on when starting out. I have always kept myself in the black by not incurring unnecessary debt and have kept my eye on where I want to go professionally. My business has grown faster than I could have imagined and I am always learning and evolving, which keeps things interesting.

Having a business is a lot of work and like anything, there are downsides too. But the positive definitely outweighs any negatives. I love the yearly WPPI show in Las Vegas and also credit the seminars and networking as a big source of inspiration each year. The trade show alone is worth the cost to attend.

I also think that blogging is important to help your clientele and potential clients to get to know your work and who you are. Blogging is free, easy and pays off in spades -- though it can be time consuming! For some great photography blogs, click here, here and here.

It's late so I can't think of too much else to add right now, but since this is such a long post, I feel I need to add a photo. And who better than my Jordan.

Good luck Tasha! Keep me posted on your progress...

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Find Your Ideal Candidate
Saturday, January 12, 2008



I have MUCH, much to post in the coming days, but in the meantime.... a little soapbox post here. I am a big advocate of voting. I think it is important that people actually get out to the polls and vote for the candidate of their choice, instead of just sitting on the sidelines and complaining about who is (or is not) doing what in office.

The problem is, sometimes we don't know who we are best matched with -- or we may be swayed by someone personally but find we are not idealogically matched with them once they get into office. So, on that note, I stumbled across a self-test type poll that is actually pretty decent and comprehesive -- one that just doesn't ask what issues you deem important, but also how important you deem them. You may be surprise with the results!





http://www.votehelp.org/

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For Sale: Canon 30D Camera Body
Wednesday, November 28, 2007

I'm selling my Canon 30D camera body. This excellent camera has been a reliable and great backup camera to my 5D for the past year. It is only 1 year old and in mint condition. Since my 5D has been my primary camera, I don't use this too often, though it has seen every wedding this year since I'm a 2-camera wedding shooter. It comes in the original packaging and with all the items that came with it: body, battery, strap, cap, manual, and battery charger. This camera does NOT come with a lens. (The box has been cut so I could take advantage of a rebate offer).
You can read all the technical specs about this camera here. $850 obo

I'm also selling the battery grip which you see pictured here. This Canon BG-E2 grip works with the Canon 30D OR 20D cameras (and may work with the 40D, I'm not certain on that).
$125 for the grip.

If you want both, please make me an offer. The battery grip will not come with any batteries. Extra batteries can be purchased at any electronics store or online at places like http://www.bhphoto.com/


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Free Dance Lessons
Wednesday, November 21, 2007


I saw Victoria Canada about a week ago at her awesome bridal planning boutique Bright Event Gallery and she let me know about a complimentary event coming up next week for couples getting married. There will be free dance lessions, music by Ray the DJ, snacks and drinks, and the chance to win very cool prizes!

Event Details:
Tuesday, November 27, 2007
6:00 - 8:00 PM
Firesky Resort (formally Caleo)
4925 N. Scottsdale Road
Scottsdale, AZ 85251

To register, please call Bright Event Gallery by Saturday, Nov 24th to reserve your spot. 480-656-0623.


Brides, if you have not already checked out her boutique, I highly recommend that you do. She and her partner Kelly offer amazing wedding planning services, table decor ideas, lots of very unique and chic wedding favors, cute clothing, bags/purses, organizational tools, vendor recommendations and much more.


On a related note about recommendations that I make: I am not paid in any way for any place, person or item that I recommend on this blog. I do not pay or receive kick backs for recommendations... I simply share this info with others to provide resources and options for couples planning their wedding because I believe in the person, place or thing.

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Holiday Card Orders - FAQ
Tuesday, November 20, 2007

Several of you have asked how to best order your holiday cards:

1. Please send me an email with the card you like best and the image number you would like to use (from one of your sessions with me).

2. Also please email me any text or other customization you want to add as well as the quantity you would like to order.

3. I'll email you a proof within 24 hours. Once you approve, I'll send to the lab. The cards will arrive to you in approximately 3-5 days, or less. In December, I drop ship all orders directly to you, ensuring you receive your cards via 2-day delivery.

To view the card options & pricing again, please click here or search the blog for Holiday Cards.

To order, please email me the above information at jen@jenniferphotography.com

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I was honored to see the November/December 2007 edition of The Wedding Chronicle featured Lindsay and Eric's wedding at Sassi as one of their selections for "Most Beautiful Weddings of the Year." Their wedding was indeed so beautiful to me too, and also one of the most fun I have ever shot. Lots of laughter, love, great dancing, a beautiful and nice couple, and wonderful friends and family who surrounded them on their day. It's a pleasure to re-live it! Click here to see their wedding slideshow.

The Wedding Chronicle is a great (and free!) resource for couples getting married and is available each month at many area boutiques, bridal shows, salons, grocery stores such as AJ's.


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2007 Holiday Cards are Here!
Thursday, October 25, 2007

I'm a bit behind on posts and have been meaning to get this one up for awhile now (along with my introduction of Katie and Rachel -- two new additons to the team that are helping bring some sanity back to me! More on that very soon....)

So after my holiday cards were a fairly big hit last year, I knew I had to bring them back again this year. I've had most of these designed for some time and the majority are all new looks for 2007, but I did bring back a simple classic or two from last year. Several of you have inquired about these, so please drop me a note if you would like to order a set. The name of the card is directly under the photo.

More details on card specs, pricing and quantities follow below...



**POLKA DOTS**



**SIMPLE**


**HORIZONTAL BLOCKS**





**VERTICAL BLOCKS**



**FRESH**




**CLEAN**





**SNOWFLAKES**



**SIMPLY WHITE**




**TREE**




**RED DIAMONDS**




**ROOM FOR A BOW ** This card comes with the option of small holes punched in at the top for a bow or ribbon adornment. (Studio does not provide ribbon or assemble bows.)


CARD SPECIFICATIONS
**The cards each measure 5x7 and are custom printed on greeting card stock. They do come with white envelopes.

**Any card can be competely customized with colors, fonts and text.

**The back of the card can also include any custom text or colors that you wish to incorporate as well.

**Most of the cards can be modified to work in a horizontal or vertical layout depending on the photo(s) you choose.

**Specialty papers such as UV coated or pearlescent are also available.

**The cards come in packs of 25.


PRICING

QTY 25 - $75.00 / QTY 50 - $135.00 / QTY 75 - $185.00 / QTY 100 - $230.00

Each pack over 100 count are $40 each. (i.e., 125 qty = $270)

Shipping & Handling is $10 additional.

Click here to order.

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The Villa Book
Monday, October 22, 2007

My sister has discovered the best website for renting amazing houses and villas around the world for any number of occassions - small destination weddings, bachelorette parties, ski weekends, friend's-get-aways, you name it. If you have ever wanted to rent an amazing house somewhere, check this out: www.thevillabook.com

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Welcome to my new blog!
Wednesday, September 05, 2007

I am so excited to launch my brand new blog! In addition to much bigger pictures and a new layout, I'm looking forward to being able to provide valuable links to other things and people out there specific to weddings and portraits, as well as give personal recommendations for books, music, cool blogs, resources and more. You can certainly take them or leave them, but I enjoy sharing ideas, things and places when I come across new things to love. Maybe you'll enjoy a thing or two as well. :-)

I also welcome your feedback! We are still working on an interactive comment box for the end of each post and hopefully that will be up in the coming weeks. But in the meantime, I love getting your feedback, thoughts and ideas, so please do share. I read them all and will be commenting back more frequently now.

Finally, I have to give a big, big thanks to
Ryan Brannen for designing this new look and feel for me as well as executing on all the back end coding. He did a great job and is such a pleasure to work with. I told him I wanted BIG pictures and he certainly delivered on that, as well as on so many other components to try and make this unique to my business. This blog will continue to evolve and change a bit, so keep checking back for some new features. Thank you again Ryan!

I've already posted a few new sessions below, so I hope you enjoy this new format... let me know what you think?

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